Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared
when you visit or make a purchase from Soultonecymbals.com (the “Site”) or otherwise
interact with us, including through email and SMS/text messaging.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including
information about your web browser, IP address, time zone, and some of the cookies that are
installed on your device. Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms referred you to
the Site, and information about how you interact with the Site. We refer to this automatically-
collected information as “Device Information.”
We collect Device Information using the following technologies:
● “Cookies” are data files that are placed on your device or computer and often include
an anonymous unique identifier. For more information about cookies, and how to disable
cookies, visit http://www.allaboutcookies.org.
● “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and date/time
stamps.
● “Web beacons,” “tags,” and “pixels” are electronic files used to record information
about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, or
submit a form to us (such as an endorsement application or contact form), we collect certain
information from you, including your name, billing address, shipping address, payment
information (including credit card numbers and any other payment types accepted from time to
time), email address, phone number, social media handles (if provided), and any information
you choose to submit in free text fields. We refer to this information as “Order Information” or
“Account/Form Information.”
If you opt in to receive SMS/text messages from us, we may also collect information related to
your communications preferences and how you interact with those messages (such as delivery
confirmation, whether you opened a link, and your opt-in/opt-out status). We refer to this as
“Communications Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking about Device
Information, Order Information, Account/Form Information, and Communications Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information and Account/Form Information that we collect generally to fulfill
any orders placed through the Site (including processing your payment information, arranging
for shipping, and providing you with invoices and/or order confirmations). Additionally, we use
this information to:
● Communicate with you about your orders, applications, or account
● Respond to your questions and customer service requests
● Screen our orders for potential risk or fraud
● When in line with the preferences you have shared with us, provide you with information,
offers, or advertising relating to our products or services
We use Device Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our Site (for example,
by generating analytics about how our customers browse and interact with the Site, and to
assess the success of our marketing and advertising campaigns).
SMS/TEXT MESSAGING
If you choose to provide your mobile phone number and expressly opt in to receive SMS/text
messages from us, we may use your Personal Information to:
● Send you transactional messages related to your orders, account, or customer support
(for example, order updates or reminders)
● Send you promotional or marketing messages about Soultone Cymbals products, offers,
events, and artist news, when permitted by law and in line with your preferences
By opting in to receive SMS/text messages, you agree that:
● Message frequency may vary (for example, a few messages per month depending on
activity and campaigns)
● Message and data rates may apply based on your mobile carrier plan
● Consent to receive marketing texts is not a condition of any purchase
You can opt out of receiving marketing SMS/text messages at any time by replying “STOP” to
any message we send. You may also reply “HELP” for help. After you opt out, we may still
send you non-marketing messages when permitted by law (for example, messages about your
active orders).
SHARING YOUR PERSONAL INFORMATION
We may share information with our authorized vendors and suppliers to provide services we
have contracted for, such as product delivery, website hosting, and IT services. Our contracts
with suppliers and vendors include provisions to protect your Personal Information and limit its
use.
We may disclose Personal Information for Legal, Regulatory, or Related Purposes. We may
disclose your information to the extent required by law or if we have a good-faith belief that such
disclosure is necessary in order to comply with official investigations or legal proceedings
initiated by governmental and/or law enforcement officials, or private parties, including but not
limited to: in response to subpoenas, search warrants, or court orders.
We may disclose Personal Information at your Direction or With Your Consent. Drum
Connection, Inc. may disclose your Personal Information to any other person or entity where
you consent to the disclosure or otherwise direct us to disclose the information.
We do NOT share your phone number or opt-in consent with third parties unless we’ve received
your express written consent to do so.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you.
For more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at:
http://www.networkadvertising.org/understanding-online-advertising/how-d....
You can opt out of targeted advertising by using the links below:
● Facebook: https://www.facebook.com/settings/?tab=ads
● Google: https://www.google.com/settings/ads/anonymous
● Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/persona...
Additionally, you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at:
http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a “Do
Not Track” signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about
you and to ask that your personal information be corrected, updated, or deleted. If you would
like to exercise this right, please contact us using the contact information below.
If you wish to stop receiving marketing emails or texts, you can:
● Click the “unsubscribe” link in any marketing email, or
● Reply “STOP” to any marketing SMS/text message, or
● Contact us at the email address below and request removal from marketing
communications info@soultonecymbals.com
Additionally, if you are a European resident we note that we are processing your information in
order to fulfill contracts we might have with you (for example, if you make an order through the
Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please
note that your information will be transferred outside of Europe, including to Canada and the
United States.
DATA RETENTION
When you place an order through the Site, or submit a form to us, we will maintain your
Personal Information for our records unless and until you ask us to delete this information, or for
as long as we have a legitimate business need to do so and it is permitted by law.
Information relating to your email and SMS marketing preferences (including opt-in and opt-out
history) may be retained as needed to demonstrate compliance with applicable laws and carrier
requirements.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to
our practices or for other operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to
make a complaint, please contact us by e-mail at:
info@soultonecymbals.com